Brand Assets

Logo

The Wakelet marks include, but are not limited to, the Wakelet name, the Wakelet logo, and the term "wake".

The Wakelet logo is the focal point, an instantly recognisable symbol of the brand, that's why it's important to use our logo exactly as specified in these guidelines. Our logo is a simple and modern wordmark with a smooth wave passing through the lettering. The wave represents the story behind the name 'Wakelet' and symbolises the wake created by a boat or plane. We are very proud of our logo, and would appreciate it if you could follow these guides to ensure it always looks its best.

Download Wakelet Logo Files

logo-styling logo-styling
logo-styling

Logo Colours

HEX: #03a9f4 RGB: 3.169.244 CMYK: 69.20.0.0
HEX: #aaaaaa RGB: 170.170.170 CMYK: 35.28.28.0
HEX: #ffffff RGB: 255.255.255 CMYK: 0.0.0.0

Exclusion Zone

The exclusion zone ensures the legibility and impact of the logo by isolating it from competing visual elements such as text and supporting graphics. This zone should be considered as the absolute minimum safe distance.

The exclusion zone is equal to half the height of the logo (marked as X in the diagram).

exclusion-zone exclusion-zone exclusion-zone

Usage Guidelines

It is important that the appearance of the logo remains consistent. The logo should not be modified or added to. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this guide — there are no exceptions. To illustrate this point, some of the more likely mistakes are shown below:

logo-rotate Do not rotate the logo.
logo-outline Do not outline or create a keyline around the logo.
logo-colour Do not change the logo colour or tone outside those colours specified in this guide.
logo-font Do not change the typeface or otherwise recreate the Wordmark. Use only the provided files.
logo-zone Do not add any copy, images or shapes, within the exclusion zone specified in this guide.
logo-warp Do not distort or warp the logo in any way.