Every marketer and businesses want to know about the strategies involved in getting high search engine ranking. But knowing about the factors that can drop the rank of your website is also necessary in today’s online marketing world.

Online marketing has become one of the primary sources in getting traffic. And Google is one of the widely used search engine that helps in getting an abundance of traffic on top ranking websites. Generally, Online marketers perform various SEO activities to rank a website on the top of SERP. But there are factors that marketers generally ignore and because of that, they have to face the issue related to website rank drop or surge in the website position in the SERP.

As we are moving ahead with the inbound marketing series, we have demystified different strategies on content creation, marketing, and various SEO types and activities. In this article, we will be discussing different reasons behind website ranking drop and tips on how you can avoid it.

How a website loses its rank on the search engine result page(SERP)?

Lost links

Getting Backlinks from another website is the first and foremost off-page activity performed by SEO experts. Getting an abundance of backlinks on a website may result in getting a higher rank. But sometimes the website faces rank drop by losing these links.

Various free and paid Backlink checker tools can help you in analyzing your backlinks. You can check for a web page that has faced the rank drop and you can analyze why that particular web page lost the link.

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