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Transcript of #CommsChat on over-servicing
This week’s debate was dedicated to over-servicing. The latest research from the PRCA and Ginger Research shows over-servicing has reached epidemic proportions among PR agencies, with over 90% admitting they over-service and 80% seeing it as a growing problem. Who’s to blame? Are clients unreasonable? Are agencies the architects of their own misfortune? Join PRCA director general Francis Ingham and Mary Whenman, communications director of British Business Bank as we thrash out the issues.