This book offers a concise yet comprehensive expose about the interplay between personalization and privacy. If Privacy is defined as “a right to be free from secret surveillance and to determine whether, when, how and to whom personal information is revealed”, and personalization is defined as “serving tailored digital experiences based on known or assumed characteristics of a user”, then personalization and privacy are bound to conflict with each other. Whatever side of the corporate-consumer fence you’re on: it’s time you understood the power and potential of personalized digital experiences.

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