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UX Design Process
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UX design process consists of several progressive steps. Usually the design implementation starts from a research. The research is needed basically to understand design problems. That stage includes 
business requirements
brand attributes
user profiles
competitor analysis 
product valuation
The next step is to sketch and create wireframes allowing UX designers to generate ideas and to select a suitable design solutions. UX designers need to consider the various variable from the user research and data findings to put into the design such as
core - brand attributes, user profiles
UX - user stories, sitemaps
visual design - competition, stylescapes
Hence, these processes helps designers to identify problems so the product could be redesigned for a better and improved version.
More in-depth details: https://core.ac.uk/download/pdf/80992776.pdf

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