Facebook

1. Create a separate Author Page. This allows you to establish a professional
presence on Facebook and create a space that can be used exclusively for the promotion, dissemination, and sharing of your work.
2. Use visual aids. Profile picture, cover photo, and images accompanying posts are often the first point of reference readers have for your work, so it is important to provide a visual representation that encapsulates your work.
3. Create a communication plan: Plan how you intend to release your content. Don’t release everything all at once, and post regularly (once or twice a week).
4. Include links to your latest and past articles.
5. Share links to other publications you’re reading or post engaging multimedia material (videos, tutorials, images) related to your field.
6. Post about your research activities, for example conferences, talks, Calls for Papers.
7. Don’t forget to regularly respond to comments/questions left on your page (generally within 24 hours).
8. Optimal messages are 50 characters or less.
9. Join existing groups. One of the benefits of Facebook is preexisting online communities. There are multiple groups that will allow you to actively engage in discussion with people involved in similar research areas. Being active in these groups will help drive traffic to your personal page.
10. Engage in debates and discussions.
11. Ask for feedback on research ideas.
12. Invite fellow researchers to your pagps for using Facebook

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