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Content Marketing: Bigger. Braver. Bolder.
On October 27, Ann Handley, chief content officer for MarketingProfs and content marketing guru, spoke to local marketers about how to improve their content marketing. Handley was hosted by Digaboom (http://beta.digaboom.com/home) and Umass Lowell's iHub (https://www.uml.edu/Innovation-Hub/).