#ESNchat 4/4/2019: Why "launch and leave" is a bad strategy for your ESN

Q1. What's a 'bing bang' approach to launching an #ESN? Is it effective? Why? Q2. What's the 'secret sauce' for keeping up #ESN momentum post launch? Q3. What's the role of the Community Manager #cmgr in continuing to build momentum post launch, including tips and tricks? Q4. What advice would you give to a company wanting to launch an #ESN quickly? Q5. What are some offline tactics you can initiate to prepare for an #ESN launch? Q6. How would you measure success of your #ESN launch? What metrics would you use ongoing?