CONSUMERS

Luxury & Marketing Consumers are the key point marketers need to understand in order for them to achieve their business goals and be able to have a thriving company. Consumers have evolved a lot these past few years, as well as their role and influence on brands. Consumers now have a voice that marketers have to listen to. They shape trends and expectations. Consumers change the way business is done, they set new standards. Gen Z is also a big voice for consumers. They have a lot of expectations for brands, such as being ethical, transparent, sustainable, inclusive and diverse. These elements are almost mandatory nowadays for brands to keep their customer base and still be relevant in todays pool of brands and companies. Consumers want to see authenticity and relevancy.