In-class reflexion : Julie Perret, Joséphine Brocart, Eleonora Ronchi and Lou Monteux

What brand satisfies us and why ?

1) Rana : It is memorable as the taste and quality is different (better) and differs from other any brands. We truly believe that we could all recognize this brand amoung many others. The brand loyalty is also important.
2) Uber : This brand is very relatable as we trust themselves (the drivers) and let them bring us home safely. Comparing many other taxi brands, this is one of the only one we would trust and we would accept to enter in the cars.
3) Amazon : They are very innovating (music, videos, food shops...), the plateforme is easy to use, we can access to many different products very fastly, and the guarantee for products is excellent.

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