In this much-anticipated book, you will learn more about Brand Personalities than ever before.Similar to how people have personalities, the power in building a brand with personality lies in the unconscious connection a brand can have with it’s audience.In Brand Magic – how to build a brand with personality, Brand Strategist and author, Debbie O’Connor not only looks at the 12 personality archetypes that we all subconsciously already know and understand, but she hones in even deeper into the additional 6 family members in each group.Each chapter has been designed with the personality attributes in mind, giving the reader an insight into how personality through the use of design, colour and font choice can be obtained.Taking the concept of the Brand Personality even further, Debbie looks at the 5 senses and how you can create a truly immersive brand experience.The Magic in this book...Branding explained in easy to grasp termsLearn about all 12 of the brand personalitiesDiscover the additional 6 family members to give more nuances to your brand personalitiesVisual chapters bring each personality to lifeLearn to use the 5 senses to create a brand experienceUnderstand how you can implement brand strategies that won't cost you a fortuneAuthor DebbieO grew up in South Africa. Her beautiful home town of White River is nestled on the border of the world famous Kruger National Park, and is a very rural area away from cities.Within the community is an organisation that is literally changing lives. The Good Work Foundation is reimagining education. Of 100 children that start school in South Africa, approximately 60 will reach their final year, 37 will graduate, and only 12 will access university. Almost none will be adequately equipped to participate in the fourth industrial revolution. GWF are on a mission to change this and so are we.For every hard copy book sold we will donate $2 to the Good Work Foundation.Help us, help them change lives one child at a time.

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