This is book is aimed at small business owners who want to use video to promote their business. The book talks about using video in a business landscape and is a good starting point for further reading. If your business has top-quality, unique, and inspiring videos on its website and social media, it will stand out from the crowd. Creating an effective video requires skill, resources, and good planning. Whether your business decides to produce its own content or hire a production company, video enables businesses to compete in a space once dominated by larger corporations. Now, video provides an opportunity for smaller businesses to create their own 'adverts' that can be broadcast freely across the globe and shared easily by the click of a button. This book explains why your business must make full use of the potential of video; it shows you how to create quality content and what pitfalls to avoid. With professional advice on production techniques, equipment, storyboarding, and content sharing, this book will help set your business on a course to improved sales and unique brand identity.

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