Developing a Post-pandemic Event Strategy
How's your post-pandemic event strategy working? (You do have one, right?) Are you prepared for the next era of trade shows and events? Q1 Attendance may be down at events for now, but that's not necessarily a bad thing. So what kinds of metrics should we be using instead of attendance numbers? Q2 Since we're talking quality over quantity, what elements can we add to amp up the experience for attendees? Q3 How can we reward the ones who are choosing to come to shows right now? Q4 What alternative plans have you put in place to help combat supply chain issues? Q5 How are you rebuilding your network of experts after so many have left our industry? Q6 What changes have you made to your RFPs or contracts to accommodate changing conditions?