ClimateNOW

ClimateNOW is a first-of-its-kind social-based multimedia magazine that delivers the most urgent developments in climate change natively on the ABC News audience's Instagram feeds. This unprecedented social-first publishing effort leverages platform-specific functions to present immersive storytelling directly to emerging audiences on their most existential topic. The weekly 10-panel magazine blends text, graphics, animation, and video in a magazine-style prestige design package that publishes straight to Instagram, employing IG's carousel and story features to present complete news stories wholly within the platform. ClimateNOW utilizes this space to introduce new and underreported developments, with stories making their debut to an ABC News audience on social media. Issues of ClimateNOW have seen up to 10x the reach and engagement of an average post, per analytics reporting from Dash Hudson.