What Is A Lead Magnet? 13 Useful Examples Of Lead Magnet

Every company seeks for new leads every day to boost their sales. That’s why they hire a marketer to generate new leads. But the question is how the lead is generated? One of the most common answers you will find on the internet is “Lead Magnet”. Lead Magnet is an essential part of the marketing world that helps in generating leads. It is considered to be the best way of increasing an email list. The term lead magnet may sound new to you but it is familiar and most of you might have downloaded it at some point. If you are not aware of how to market a lead magnet through emails and why emails are the best platform of inbound marketing then check our blog on What Is Email Marketing? And How It Can Benefit Your Business? So, In this article, we will be drawing your attention to something important for every business. We will be discussing what is a lead magnet and how different types of lead magnet can boost your sales. What is a lead magnet? A Lead Magnet is something informative that companies provide to their potential buyers in exchange for their details like name, number, email address, etc. You might have come across these incentives on different websites. It can be in the form of an ebook, a cheat sheet, free trials or samples, coupons and many more. In inbound marketing, lead magnet plays a vital role in generating new leads. A marketer uses various inbound channels like email marketing, content marketing, and PPC to advertise lead magnet and get lead details. While surfing the internet, you might have come across these types of lead magnets in your day to day life. Generally, website owners display these types of lead magnets in their home page pop up message or on the right/left empty side of their blog.