This book introduces a new way for executives, business owners, and entrepreneurs to boost profits, grow revenue, and increase the value of their businesses, and to hone their skills in doing so.The core idea: a business's prosperity often hides in the gaps between what it does now, and what it could do, in 13 different areas, like whether customers will continue to buy forever, and advertising that create the highest possible sales. The book and its included downloadable tools help readers find and address the most promising and realistic of those gaps in their unique businesses.The chapters, each incorporating the wisdom of experts on the topic, include:Creating zealous customers.Honing a value proposition, so more people buy.Growing a brand’s power to attract sales.Crafting ads that create I want that!Pricing that capture an entire market.Deftly managing costs.Detecting and seizing opportunities.Finding growing, hungry markets.Sculpting powerful business designs.Product and service design: creating hit records.Innovative solutions to worthy problems.Key management practices for boosting results.Working through the chapters above will surface a variety of things the reader could do to boost results. Very likely, there will be too many to pursue. It makes more sense to work on those few that will produce the best-possible improvement in results.So to narrow the choices, in the closing chapters, we introduce a new decision approach, insight-based management. It’s built into an included, downloadable, Excel-based tool, Let’s See, that helps the reader choose the most lucrative and realistic of these potential improvements, and form their choices into a prosperity design—what they’ll work on, when.This system's outcomes: better financial results, a business that's worth more, and a reader who now has a way to find and deliver those better results, time and again.Note: The ebook version of The Upside Within Reach contains a number of graphics and tables that might prove difficult to read, or to work with, depending on your device’s screen size and resolution. So it comes with a downloadable Ebook Companion, a printable PDF.

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