Strengths
English’s recognition as the world’s de-facto second language has given the UK media sector global renown
It can be a fun and interesting profession: creativity, communication skills and initiative are highly valued in Britain
Working in media has often been meritocratic – the most talented and hardworking people tend to rise to the top
Lots of flexibility – many professionals enjoy success working on a freelance or self-employed basis
Weaknesses
The sector is highly cyclical and sensitive to wider economic events and activity. This is particularly true of the advertising and media sub-sectors
Salaries can be quite low, particularly at an early career stage
Opportunities
The digital media industry is growing rapidly through the expansion of social media and online video platforms such as Youtube
The increasing importance of the knowledge economy is driving the demand for the media sector’s products and services
There is a growing need for skilled content writers and PR professionals, thanks to social media
Technology is also making it easier for media professionals to work remotely or on a freelance basis
Threats
Increasing entry requirements for media graduates – many companies now demand postgraduate qualifications
Increased competition for advertising revenue from free media outlets such as YouTube
Offshoring to regions such as South East Asia could continue to increase its impact on UK media jobs
Further consolidation is likely as the larger media groups acquire smaller players – this may lead to fewer job openings

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