Marketing your product online is effective. Online marketing is basically based off of a website or social media. There is an enormous audience that goes online everyday, all over the world, and if you market the correct way, many of those people can see your business and buy your product. Online marketing is a genius idea for your business because as Laura Lake indicates, “this marketing technique allows you to reach customers, conduct research and sell your product or services over the internet”(Lake). One of the most common ways these companies market their product is through website ads. Think about how many times you have been targeted by a pop up ad based on something you have been searching up or talking about.

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