Leveraging Content Marketing for Trade Shows and Conferences

Content marketing ranges from big 2,000-word blog posts by industry-leading speakers to tiny tweets and photos created by conference attendees. How can we harness the power of content before, during and after our events to maximize attendee engagement, sponsorships and more? Join us for #Expochat on Wednesday, Feb. 26 at 1 pm ET, when CadmiumCD's Michael Doane will lead us in a discussion about how to implement and leverage content marketing to generate event engagement and excitement.