Shopping habits over time
In recent years, the amount of people shopping online has increased substantially, and the frequency of online shopping has gone up from maybe once every few months, to multiple times a month. This is in part thanks to online shopping being much simpler and faster, but more importantly the availability of products is virtually endless; if one online store doesn’t have the item or brand you are searching for, just move on to the next one! 
Another factor is very clever marketing, as the stores noted that 64% of consumers were more likely to purchase any product when they were offered free delivery. Then came along the situation the whole world is currently facing, the COVID-19 pandemic. Suddenly, even the people who’ve never once touched an online store started seeing it as a viable option. If we ask around today, it will be a tall order to find anyone with no online shopping experience. What was once a more convenient way of shopping, is today the safest and most effective way of obtaining almost any goods short of groceries you can imagine. We have seen such a huge rise in mobile usage because it makes life easier. You can now get anything you want with the tap of a button. We are becoming loyal to the brands that are smartly using technology to simplify every aspect of our lives. The brands that do it best will create experiences that have you asking how you ever lived without them.
 
Another factor a surprising number of consumers consider is if the brand is doing what’s “right”, rather than the price point. Rather, most consumers would rather pay a slightly higher price for a brand that is eco-friendly than a brand that offers equal quality at a lower price point but isn’t produced ethically or in an eco-friendly fashion.

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