PETA's "Save The Whales" Campaign (2009)

The 2009 billboard features a picture of the back of an overweight woman in a bikini on the beach, along with “Save the Whales” and “Love the Blubber: Go Vegetarian” quotes. The “lose the blubber” quote was meant to inform people who are overweight or are struggling to lose weight that going vegetarian can be an effective way to do so. The “Save the Whales” quote is obviously a part of PETA’s brand for raising awareness of animal cruelty and to try to convince people to go vegetarian and quit the slaughtering of animals used to make consumable meat.