What's Trending In Event Sponsorships?
How have trade show and event sponsorships evolved over recent years? How do you measure sponsorship ROI? The Center for Exhibition Industry Research (CEIR) recently published results of their in-depth study of this key trade show topic in the B2B Exhibition Sponsorship Playbook, a five-part series. Join us on Wednesday, March 4 at 1 p.m. ET when Exhibit Marketing Consultant and Author Marlys Arnold will lead a discussion about what's hot and what's not in trade show sponsorship practices right now. Questions: - Show organizers: What are your most popular sponsorship offerings? - What are some of the most creative sponsorship options you’ve seen or done? - Exhibitors: How do you select the sponsorships you do at events? - What sponsorship options are no longer working? - Exhibitors: Do you tend to sign up for the same sponsorship options every year or change it up? - What can expos learn from sports and entertainment sponsorships? - Exhibitors: How do you take off-the-shelf sponsorships and customize them for your brand/message? - How do you measure sponsorship ROI?