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What's Trending In Event Sponsorships?

What's Trending In Event Sponsorships?

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How have trade show and event sponsorships evolved over recent years? How do you measure sponsorship ROI? The Center for Exhibition Industry Research (CEIR) recently published results of their in-depth study of this key trade show topic in the B2B Exhibition Sponsorship Playbook, a five-part series. Join us on Wednesday, March 4 at 1 p.m. ET when Exhibit Marketing Consultant and Author Marlys Arnold will lead a discussion about what's hot and what's not in trade show sponsorship practices right now. Questions: - Show organizers: What are your most popular sponsorship offerings? - What are some of the most creative sponsorship options you’ve seen or done? - Exhibitors: How do you select the sponsorships you do at events? - What sponsorship options are no longer working? - Exhibitors: Do you tend to sign up for the same sponsorship options every year or change it up? - What can expos learn from sports and entertainment sponsorships? - Exhibitors: How do you take off-the-shelf sponsorships and customize them for your brand/message? - How do you measure sponsorship ROI?