STP WEBINAR: LOVE LOCAL - CREATING EFFECTIVE PLACE-BASED COMMUNICATION STRATEGIES
23 June 2020 on Zoom As the country gradually phases out of lockdown, attracting both residents and visitors into town centres and high streets, and making them feel confident to do so, will be key to local economic recovery. STP’s 23 June learning event shared expertise, tips and examples of effective communications and marketing strategies to promote your place and encourage the public to ‘love local’. The event covered campaign planning, media and regional TV advertising; as well as hearing from a selection of towns and their effective place campaigns. Please see below for the agenda, webinar recording and presentation slides of the event.