98 items
Activating this element will cause content on the page to be updated.
#CommsChat on PR strategies after a rebrand
Supporting the rebrand of the newly renamed John Lewis and Partners and Watirose and Partners, was a TV campaign that won the hearts of the nation through a kid-fueled rendition of Bohemian Rhapsody. But not all rebrands are supported by excellent communications. What is best practice in communications and PR strategy after a corporate rebrand?