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The Power of Video for Trade Show Marketing

The Power of Video for Trade Show Marketing

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Video is everywhere online – in fact, it’s estimated that video traffic will comprise 82% of all consumer internet traffic by 2020. And studies show it’s an effective tool:
 - 83% of marketers say video gives them a good ROI (Wyzowl)
 - 68% of people say they’d most prefer to learn about a new product or service by watching a short video (Wyzowl)
 - Social media videos generate 1200% more shares than text and images 
combined (Brightcove)
 - 48% of people said they’d be most likely to share video content with their friends, ahead of any other type of content (Wyzowl)
 - 70% of marketers claim video generates more conversions than any other type of content (Vidyard) Suggested Resources: Video for the Customer Journey: 8 Ways to Use Video to Market Trade Shows: Video is Key Tactic in Event Marketing Strategies: Video Made Simple for Trade Show Displays: Getting Started with Video Marketing – What, Why & How: Wyzowl's 2019 video marketing statistics: