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The Power of Video for Trade Show Marketing

The Power of Video for Trade Show Marketing

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Video is everywhere online – in fact, it’s estimated that video traffic will comprise 82% of all consumer internet traffic by 2020. And studies show it’s an effective tool:
 - 83% of marketers say video gives them a good ROI (Wyzowl)
 - 68% of people say they’d most prefer to learn about a new product or service by watching a short video (Wyzowl)
 - Social media videos generate 1200% more shares than text and images 
combined (Brightcove)
 - 48% of people said they’d be most likely to share video content with their friends, ahead of any other type of content (Wyzowl)
 - 70% of marketers claim video generates more conversions than any other type of content (Vidyard) Suggested Resources: Video for the Customer Journey: https://www.socialmediaexaminer.com/video-marketing-strategy-power-of-video-during-customer-journey-ben-amos/ 8 Ways to Use Video to Market Trade Shows: https://www.tradeshowinsights.com/2017/10/8-ways-to-use-video-to-market-trade-shows/ Video is Key Tactic in Event Marketing Strategies: https://www.tsnn.com/news/video-key-tactic-event-marketing-strategies Video Made Simple for Trade Show Displays: https://www.tsnn.com/news/video-made-simple-trade-show-displays Getting Started with Video Marketing – What, Why & How: https://www.tsnn.com/blog/getting-started-video-marketing-%E2%80%93-what-why-and-how Wyzowl's 2019 video marketing statistics: https://www.wyzowl.com/video-marketing-statistics-2019/