This is not the main book and in no way intends to replace it. it is however a Summary which was calmly written by Natasha P. Carlson which:Relays the author's message in a simplified manner.Is written in simple English Language that can be grasped by people of all levels.Sufficiently summarizes some certain points that you are likely to miss out on.For the first time, Godin now presents the essence of his marketing knowledge in a condensed, understandable, and ageless form. Whether you're the founder of a tech startup, a small business owner, or an employee of a huge corporation, This is Marketing teaches you how to accomplish work you're proud of.Great marketers utilize marketing to solve problems for other people, not their own company's problems. Instead of using intrusive advertisements and spammy email funnels, their strategies concentrate on empathy, connection, and emotional work.This book will show you how to redefine how you market your service or product to the public to connect with those in need of it more effectively. To teach you: Seth uses his distinctive blend of perception, observation, and memorable examples;How to gain the consent and trust of your target audience.The skill of positioning, choosing not just who something is for but also who it is not for.Why assisting people in being who they want to be is the best method to accomplish your goals.The reasons why traditional methods of branding and advertising are ineffective.The unexpected role of tension in each purchase decision (or not).How the myths we tell ourselves about our social position are at the heart of marketing.For those who care, you may perform work that matters. The path is laid forth in this book.

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