"The Magic Window" Documentary Questions:
How Many Different Roles are Involved?
Head designer, carpenters, 3D graphic artists, CNC technicians, scenic painters, Director of technology, animators, fabricators, figure and costume designers. 
How Many Themes?
The team are always working on different projects for their clients, but mainly Thanksgiving and Christmas displays. 
When Do They Start The Thought of The Window Displays? 
As they work for different clients they start the thought process for displays when the client presents them with their concept. Certain projects take up to a whole year to plan and execute, but generally they get designs started at the beginning of summer, and by the end of summer they have designs ready for their clients at Bloomingdales and Macys etc. 
From This, How Important A Role Do You Think Window Displays Play On VM? And Why? 
After watching the video I still think window displays play a very important role in the world of VM, as they are usually your first glimpse at a new item or collection in the store; and imaginative and unique displays speaks to the creativeness of the brand itself which is a good way to keep your customers shopping with you, as well as attract new customers. 
Window displays have become more and more important over time in places like New York around the holiday season due to the large crowds they attract to watch unveilings etc.

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