Introduction
Project 1 introduced the importance of effective marketing management. In this part, I will introduce the importance of effective social media management

In Project 2, my portfolio has 4 main sections: Project Plan, Project Resources, Presentations, and Project Reflection. I will use Google, Youtube and other tools to find what I need in the future. The core of my research is Marketing Management.Now I will give a detailed description of my research content.

project plan

The topic you have chosen is: Requirements for effective social media marketing.

search background
Social media marketing or SMM is a form of online marketing that creates and clips social media platforms in order to achieve marketing and branding goals as it is today.

There are several reasons for choosing this topic.

First, I think this thread is helpful. Marketing management has received increasing attention and has become a hot field.

In addition, there are many benefits of marketing using social media, the most important of which are: Increasing brand awareness through distinctive content that contributes to increased interaction, more accurate targeting of potential customers through campaigns, content marketing and advertising campaigns... Increasing customer trust and loyalty through public positive evaluations on social media accounts.

Therefore, it is necessary to study the relevant knowledge of effective social media marketing management

My research question is :

What are the requirements for effective social media marketing?

Reasons for choosing this research question

I think a lot of people have stable income now, and also hope to make more profit through financial investment. However, we are facing many errors in our investments and financial management now, so how to control effective marketing management and ensure the safety of our money has become extremely important.
The sources :

The article by (Klietz et al., 2020) argues that different social media sites such as Instagram, Facebook, Twitter, and Google have created a platform for a global audience of over 3 billion individuals. Society is dramatically evolving, requiring flexible marketing strategies to cater to the fast-changing environment. The source expounds on new social media platforms, which come up with new opportunities while also posing some risk. Plastic surgeons and aesthetic doctors should adapt to the latest marketing approaches to tap the emerging technological options such as other non-medical sectors. The source contributes to the research topic by pointing out effective social media strategies to maximize the opportunities of sites such as Instagram. The quotation emphasizes the unique content to maximize view on the platforms. Therefore, it offers one of the strategies as personalizing the range, which aligns with the research topic to find the most efficient approach to maximize technological benefits.

Methods of Communication

The article by (Dolega et al., 2021) argues that emerging technologies have disrupted how consumer goods and services have been traditionally marketed. The social network platforms have experienced tremendous growth since 2018, with estimated 3 billion active users representing 20% of the total goods sold. The benefits of marketing in social media have been primarily based on the power of communication. However, not all goods have benefited from social media but only the premiums and high-value goods that have registered massive breakthroughs. The breakthrough in social media platforms depends on the manner of communication subject to how the customers market the brand through the comments. The research contributes to the research topic by explaining communication as a critical social media marketing strategy to influence the outcome. The social media platforms can eliminate possible misunderstandings among the customers, hence offering instant results.

Evaluating Influencer Index

The research by (Arora et al., 2019) argues that the expansion of social media has changed the way society interacts and communicates. Social media platforms have played an integral role in facilitating expanded reach and influence. Therefore, it's significant to evaluate the influencer index on fundamental social media platforms such as Instagram, Twitter, and Facebook to achieve reliable success. The study adopts the machine learning algorithms such as KNN, SVR, OLS, and Lasso Regression frameworks to evaluate the aggregate score to reflex influencer index. The study finds that sentiment, outreach, engagement, and expansion are vital in identifying the influencers. The source contributes to our research by offering the best strategies to boost the influencer level after evaluation. The evaluation is essential to identify the strength and weaker areas to enable informed decisions by the marketers. Therefore, the results identified are critical for brands during product promotion.

References

Arora, A., Bansal, S., Kandpal, C., Aswani, R., & Dwivedi, Y. (2019). Measuring social media
influencer index-insights from Facebook, Twitter and Instagram. Journal of Retailing and Consumer Services, 49, 86-101.https://www.sciencedirect.com/science/article/abs/pii/S0969698919300128
Dolega, L., Rowe, F., & Branagan, E. (2021). Going digital? The impact of social media
marketing on retail website traffic, orders and sales. Journal of Retailing and Consumer Services, 60, 102501.https://sci-hub.yncjkj.com/https://doi.org/10.1016/j.jretconser.2021.102501
Klietz, M.L., Kaiser, H.W., Machens, H.G. and Aitzetmüller, M.M., 2020. Social media
marketing: what do prospective patients want to see?. Aesthetic Surgery Journal, 40(5), pp.577-583.https://academic.oup.com/asj/article/40/5/577/5541567?login=true

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