Apple’s customer satisfaction and loyalty have been growing steadily over the years, reflecting the way consumers view the brand.
1. A Focus on Relieving Purchasing Anxiety
Apple neutralizes this anxiety through its customer service, letting clients know that for any product they buy, they’ll receive the support they need to its fullest.
2. An Obsessively High Attention to Details
For example: pretty much all Apple notebooks have a slight indentation in the area right below the trackpad to make it easier for Apple users to open the laptop with just one hand.
3. A focus on employee satisfaction
Apple began surveying their own employees every four months to find out how likely they would be to recommend the store as a place to work.
The company recognized the importance of employees being Promoters themselves. After all, only an employee who truly believes the service they are selling is the best in the market can turn a customer into a Promoter.
4. Unique Customer Experiences
Apple doesn’t just deliver personalization in the form of unique customer service. The brand’s services are usually highly oriented towards offering users a personalized experience.
5. A Clear Understanding of the Power of Simplicity
Apple’s emphasis on simplicity is immediately noticeable when you consider that most Apple services support single sign-on features. For instance, you can use your Apple ID to access all services hosted by Apple, which is much more straightforward than having users keep track of multiple IDs to use different services.
6. A Brand Built on Innovation
One of Apple’s biggest selling points is its unique hardware and software. The main reason they manage to offer products like that is because they focus on innovation. 
By that, we don’t mean they just create products that are new. They also make sure they are useful, they are likely to be adopted, and that they will lead to change.
7. Continued improvement of customer satisfaction
According to Reichheld’s book, internal studies showed that Detractors whom Apple contacted within 24 hours were significantly more likely to buy Apple products in the future than Detractors that couldn’t be reached. Apple worked out that each hour on the phone with a Detractor had a value of $1,000 in additional revenue for the company.
8. Focus on customer value, not money
If Apple’s main focus was on making more money, they probably wouldn’t have been so successful now. Instead, they focused on their customers and it has paid off.
Today, Apple is one of the world’s most successful and profitable technology companies. It holds over 40% of the US smartphone market (46,9% in 2021 to be precise) and has a fantastical 87% brand loyalty across the US and Europe.

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