Are you planning to bring anything new to the in-store experience? This book provides some surprising results especially as related to in-store versus e-commerce behavior.Customers using online shopping to their advantage, and consumers can look forward to new, innovative shopping experiences. You'll learn about the retail process that is transforming and taking on new challenges with today’s technology. This will be the door opening future growth and customer base expansion. To maintain competitiveness, you need to give clients compelling reasons to come down to your store and shop. This book will help you to make that.

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