Róu So

Róu So is a contemporary fashion brand based in Hong Kong, launched in July 2021, with a strong commitment to sustainability. We design comfortable, chic silhouettes for women of all shapes and sizes, using surplus fabric, recycled materials, and natural fiber fabrics. Our brand name, "柔" pronounced as "Róu" in Chinese, means "softly" and "gently," reflecting our approach to products, customers, and the planet. We aim to create a balance between style, sustainability, and compassion, offering garments that fit well and contribute to a healthier planet. Our founder and creative director, Sophie Cheng, established Róu So after witnessing wasteful practices in the fashion industry. Motivated to make a change, she created an ethical and inclusive label. Our design process involves selecting high-quality pre-consumer textile waste, resulting in unique, limited-quantity designs. This method reduces our eco-footprint and ensures customers receive one-of-a-kind, well-crafted pieces. We plan to expand our collection with certified organic natural fibers, furthering our commitment to sustainability. Our team prioritizes employee well-being, diversity, and fair compensation, fostering a positive work environment that enhances creativity and product quality.