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Oleh: Angelina Teodora - What is Marketing Research? But first we need to know that there were two terms for this, they are market research and marketing research. Market research concerns important information that allows you to identify and analyze market needs, market size and competition. Is marketing research a systematic collection, analysis and interpretation of data related to marketing terms. Here are the expert definitions: Systematic collection, recording and analysis of data on problems related to the marketing of goods and services - American Marketing Association. Systematic, impartial and exhaustive research and recognition of every problem in the field of marketing. - Richard Cripps, Professor of Psychology, Durham University. Now we have noticed the difference, the topic of our discussion is marketing research. Why do we need marketing research? How does marketing research work? What is the result of marketing research? Marketing research can become a tool connecting us with the client. The reason is the detection of changes in consumer behavior as a result of changes in the marketing mix elements (product, price, place, promotion). It is also a competitive tool that can provide us with value or differentiation. Marketing research can be done in a few steps, the process may be a bit complicated, but heres an explanation. Step 1 Define the problem Define the problem to be investigated. Step 2 Develop a research plan. Gather information relevant to the purpose of the study (data sources, test approaches, sampling design, contact plan). Step 3 Summarize the information that the investigator may collect. all information due to difficulties. Step 4 Analyze the information After collecting it, organize and analyze it by measuring some techniques. Step 5 Present the results After the analysis is done, present it to senior management (CEO, director, etc.). Step 6 Make a decision. the decision is up. After the entire process was complete, there was no need to waste time if the outcome was unsatisfactory or if senior management contradicted the analysis. Influence from objective points as well as consider how to manage costs of advertising, sales etc. To explore new product markets. Such an amazing opportunity for a company is, for example, to increase its income. Get to know the competition in the market. Create more value and it will positively influence the companys development. Studying external forces and their effects External forces can include conditions that develop in external markets, government, politics, and regulation. This marketing research has implications for all industries, such as deciding to manage the companys system, how to manage the business, and adding value to the company. There is still some debate about how we do business in an important way. It helps many entrepreneurs get started. And neitherOleh: Angeline Theodora - What is market research? But first we need to know that there were two concepts for this, they are market research and market research. Market research deals with important information that allows you to identify and analyze market needs, market size and competition. Market research is the systematic collection, analysis and interpretation of data on sales conditions. Here are the professional definitions: The systematic collection, recording, and analysis of data on problems related to the marketing of goods and services - American Marketing Association. Systematic, objective and comprehensive research and analysis of facts relevant to any marketing problem. --Richard Crisp, Professor of Psychology at Durham University. After seeing the difference, our topic of discussion is market research. Why do we need market research? How does market research work? What is the result of the market research? Market research can become a tool that connects us with the customer. The reason is to detect a change in consumer behavior as a result of a change in the elements of the marketing mix (product, price, location, promotion). It is also a tool to compete with our competitors that can provide our value or differentiation. Market research can be done in few steps, the process can be a bit complicated but I will explain it here. Step 1 Define problem Find problem for which to study Step 2 Develop study plan Gather information relevant to the study objective (data sources, research approaches, sampling plan, ladder diagram) Step 3 Gather information that the scientist can use Have difficulties, all Gather information Step 4 Analyze the information After collecting, organizing and conducting analysis using some measurement techniques Step 5 Present the results Once analyzes are complete, present them to top management (Director etc.) Step 6 Meet a decision The decision is at the top level There was no harm if the whole process was completed Time if the results were disappointing or top management disagreed with the analyses. Influence of objective points of view when you think about the management of advertising, sales, costs, etc. Discover new markets for your product Such an amazing opportunity for business, an example is growing income. Know your competition in the market Create more value and be positive to promote your business. Examining External Forces and Their Impact External forces can include conditions developing in foreign markets, governments, policies and regulations. This market research affects all industries, such as decisions on how to manage the company system, their way of doing business and increasing the value of the company. There is still an ongoing debate about how we trade key technicals. It helps many employees of companies to start their own business. And no

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