Marketing is an ever-growing field. Every other person is involved in marketing and advertising one way or the other. If you are working in a certain brand or a company, you would interact with a marketing and advertising company, if you are a consumer of that particular brand’s products, you will interact with their marketing and advertising campaigns and lastly, people working in creative advertising agencies are of course directly involved in the field and are the ones who call the shots.
Overview of different services offered at an advertising agency
This field requires creative thinking, critical eye, market knowledge and so much more from almost every individual on the team. This means everyone has to be on their toes if they wish to successfully incorporate their fresh ideas into a campaign, any campaign!
We are a full-service advertising agency and have been involved with many dear clients for so many years now. We are also a printing and advertising company, as is evident from earlier since we are providing a 360 solution to the clients’ marketing and advertising needs.
Here is how we provide various services through multiple departments:
Audio-Visual Department
We have a fully functional Audio-Visual Cell with a team of experienced individuals who are well-qualified and well-equipped to work on any kind of project, big or small. They perform their tasks quite efficiently.
Design Department
A team of passionate and creative individuals from our Design Department. They are exceptional in their design skills and successfully bring out the best in any campaign.
Creative Department
Our Creative Department is also very efficient and performs its duties with sincerity. We have a team of qualified and experienced creative people on board who come together and bring something spectacular to the table and are never afraid of any challenges or new developments.
Photography and Videography Department
We also provide Photography and Videography services with a team of professional photographers and videographers. This team works on;
·         TVCs
·         Product Shoots
·         Wedding Shoots
·         Fashion Shoots
·         Documentary Shoots
·         Corporate Shoots etc.
And they are the best in their art.
Event Management
Our Event Management Team is also a highlight. They provide all the necessary services for any event type, be it a corporate meeting, seminar, wedding, private event, birthdays, etc. from catering to lighting, décor, souvenirs, shields (for corporate events) to photography and videography. We do it all! Our event management team has successfully managed many corporate and private events for various companies and brands.
Client Services Department
Then comes the front face of any advertising and marketing agency, the Client Services Department. And as in our other departments, we have an exceptional team in this department as well. They are well experienced and handle multiple accounts with professional efficiency.
Digital Marketing/Social Media Department
Then, the department where you will find millennial energy; The Digital Department. This one has its Design, Creative, Web & App, and Client Services Teams/Departments who work exclusively on the digital end and are experts in their field. They know every latest development in the field and are capable of incorporating it into our various digital marketing campaigns. This department works somewhat independently as most of you must be aware of how digital media works. It is different from the conventional media but of course, there remains and should remain some kind of relevancy.
Other Supporting Departments
All of these departments combined make an advertising and marketing company whole. Of course, there are support departments as well that handle the technical sides of the matters: Finance, HR, etc. and they are equally important as well, we just threw some light on the ones that provide services to our clients directly.
Conclusion
Working in an advertising and marketing agency is exciting because you get to learn something new every day and you also get to use it in your creative capacity to benefit a client. But as exciting as it is, it is difficult to keep track of every new development in the marketing field and also the field of various clients. And it also puts the responsibility on the marketing professionals’ shoulders to bring out something new and effective for their clients which all our different teams in different departments are well equipped to do.

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