Agenda

09:30: Address of welcome
09:40 – 10:45: Keynote: Transformation to a 'sustainable new normal' in inbound tourism to Germany (Petra Hedorfer, German National Tourist Board)
10:45 – 11:20: Germany’s ranking in international benchmarks (Jason McGrath, Anholt-Ipsos Nation Brands Index)
11:30 – 12:15: Lübeck – Travemünde – a jewel in Northern Germany (Barbara Schwartz, Lübeck-Travemünde Marketing GmbH)
12:15 – 14:00: Walking Lunch
14:00 – 15:00: Panel Discussion: Transformation of Travel Destination Germany
Jason McGrath, Anholt-Ipsos Nation Brands Index
Alexander Tolweth, Lufthansa AG
Max-Christian Lange, Deutsche Bahn AG
15:30 – 17:30: Individual Lübeck Tours
19:00 – 22:00: Host event

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