advertisement with precision. What marketers are able to do instead, is measure sales lift prior and post campaign. Another method is including a specific phone number or email address in advertisements whenever possible, so that conversions can be directly attributed.Despite digital's advantages, traditional media channels are still largely popular for consumers and the two can be seen interacting as media convergence becomes more prevalent. Media convergence is the blending of media forms into one platform for purposes of delivering a dynamic experience.How does digital marketing stack up against traditional in the modern era of omnichannel advertising?A recent report by eMarketer concluded that in 2020, digital ad spend will account for 55% of the $614 billion total ad spend worldwide, which is 4.8% higher than 2019. It is projected to grow an additional 16.4% in 2021. Medioacean has $150 billion in total annual media spend running through our platform which gives us a broad purview into the key trends and

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