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Staying Connected with Exhibitors & Attendees

Now that we're months into the "Great Pause," the list of shows cancelling and postponing grows almost daily. Sadly, some of those have “ghosted” their exhibitors and attendees, while others are building thriving communities. How are they accomplishing this? Exhibit Marketing Consultant and Author Marlys Arnold will lead the discussion and brainstorming on this key topic. Questions: Q1 What stand-out examples have you seen of shows getting it right when it comes to exhibitor communications? Q2 What are some communication failures you've seen? (No names - let the guilty remain anonymous!) Q3 What are the long-term ramifications to a relationship (and a brand) when someone is "ghosted" in business? Q4 How have you seen shows demonstrate genuine concern for their exhibitors/attendees/vendors during this time? Q5 How much transparency is a good thing and when can it go too far? Q6 What are shows doing to serve their exhibitors and meet their needs? Q7 How are shows creating ways to collaborate with exhibitors and for exhibitors with each other? Q8 What creative touch-base ideas have you seen (exhibitor care packages, personal phone calls, etc.)? Q9 Which shows are building a loyal audience for the future and how?

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