How is it possible that John Dunlap saw businesses like Amazon, AirBnb, Etsy , Amway, and many of today’s industry leaders over one hundred years ago?[1] He actually didn’t, but he understood many of the concepts that these titans were built upon. When you read this book, you may laugh at the prices and profits John talks about, or the way he presents them in the style of the 1920s, but the intelligent reader will see past that, and understand that the concepts he is presenting are timeless. When he talks about renting a room, the modern reader instantly recognizes the business model. When he talks about setting up a “pantry” we look at how we can use those concepts to set an online store.[1] Amazon, AirBnb, Etsy , Amway are trademarked companies. Any product names, logos, brands, and other trademarks or images featured or referred to within this book are theproperty of their respective trademark holders. These trademark holders are not affiliated with this book, or its author. They do not sponsor or endorse this book.If you are a seasoned sales professional, or new to the commerce world, understanding the basic concepts of sales will help you succeed. As John himself writes, “When you hear of someone making a fortune you will find that nine timesout of ten, it was made by selling something.

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