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#StandUpForScienceSF, #UCSFStandsUp
This award-winning campaign supported a university-wide initiative in response to threats to funding for federal science and health organizations. Our digital and social media channels drove momentum, rallied the community, covered the events and engaged influencers. Our two hashtags, devised fresh for this campaign, both reached the top trending lists on Twitter for San Francisco. This is a sample of the content we published, seeded and inspired.