Most new businesses fail.However, many of these failures can be avoided.The Lean Startup is a new method that is changing the way companies are built and new products are launched all over the world.A startup, according to Eric Ries, is a business that is committed to inventing something new under extremely uncertain circumstances.This holds true whether a single person is in a garage or a group of experienced professionals is in a boardroom of a Fortune 500 company.They all share a desire to break through the fog of uncertainty and find a successful path to a sustainable business. Companies that use human creativity more effectively and are more capital efficient are the outcomes of the Lean Startup approach.It is based on "validated learning," rapid scientific experimentation, and a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It was inspired by lean manufacturing's lessons.It gives a business the flexibility to change directions quickly, changing plans minute by minute. The Lean Startup gives business owners of all sizes a way to continuously test their vision and make adjustments before it's too late rather than wasting time on elaborate business plans.In an era when businesses must innovate more than ever, Ries offers a scientific approach to the creation and management of successful startups. Beginning, success begins!

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