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UCSF engages Reddit's science audiences

The Reddit community is famously protective of their platform and brand infiltration is generally unwelcome. We've successfully used the AMA or "Ask Me Anything" format to connect our researchers and our external partners directly with audiences on the r/Science and r/AskScience channels, which together represent more than 40 million subscribed users. Our carefully crafted AMAs, which support larger communications strategies, generate millions of impressions on this notoriously fickle platform. This is a sample of Reddit AMAs I have personally produced.