If your growth depends on attracting and retaining the right kind of people, this little book is for you. The Ideal Client Experience will literally save your business. It will create stable customer growth. It will increase retention of clients and team members. It will make you happy. Why? Because you love your people and you never want to drop the ball again.  Whether your client experience travels for a few seconds on the internet or for a lifetime in one-to-one engagements, learning to build an Ideal Client Experience is the beginning of your new success. You must systematize empathy. You must require that your entire team learn, get excited, and get on board. Ultimately, your whole company will begin to circle around this growth axiom:It has never been about us.It has always been about them.The body of this book underlines why the Ideal Client Experience is mission critical for your business growth. We will also travel step-by-step through all eight Ideal Client Experience steps in an easy to understand business fable. By extracting insights from this overly simplified example, you will discover how to improve and implement an Ideal Client Experiencein your business. This short read will help you create a customer-driven business playbook.

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