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Improving Exhibitor Retention & Appreciation

Improving Exhibitor Retention & Appreciation

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According to the Center for Exhibition Industry Research (CEIR), the exhibitor retention rate across all trade shows is 62 percent. Meanwhile, business experts say that gaining a new customer costs a minimum of five times what it does to retain an existing one. Plus, there’s the cost in time and energy of getting that new customer/exhibitor on-boarded. So how can we improve the exhibitor retention rate for shows? On Wednesday, June 26, Exhibit Marketing Consultant and Author Marlys Arnold led a discussion and brainstorming session focused on improving exhibitor retention and satisfaction. Suggested resources to check out: CEIR article: “Are You Tracking Exhibitor Retention? If Not, It Is Costing Your Event” https://ceirblog.wordpress.com/2018/04/29/are-you-tracking-exhibitor-retention-if-not-it-is-costing-your-event/ CEIR’s Exhibitor Retention Benchmarking Tool (uses data from over 900 shows in a variety of industries): http://generate.a2zinc.net/CEIR TSNN article: “5 Ways to Retain Your Current Exhibitors” https://www.tsnn.com/news-blogs/5-ways-retain-your-current-exhibitors Stats from this article: - Reducing churn by 5% can increase profits 25-125% - 70% of customers leave because of poor customer service