"Not buying or wearing clothing is not fashion"In order to secure success and lower the chance of failure in the fashion industry, marketing expertise is crucial. This book gives a roadmap for the key choices that will help the aspiring designer realize their full creative potential and achieve financial success: How should we set our prices? What are the key trends we should be keeping an eye on? What is the best approach for us to spread the word about the new product line? Which color-wash will be most favored by consumers?Most fashion and apparel courses now include marketing as a core concept. The many components of Fashion Marketing are written to satisfy the needs of pupils.

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