Before the COVID 19 pandemic, people used to prefer events in person so that they could have face-to-face discussions with like-minded people and network with potential clients or partners. But after the pandemic, things have taken a drastic turn. On-demand webinars have become a new normal and one of the best ways to connect and learn online. 
 
Gone are the days when people used to spend a lot of money on seminars to get access to exclusive content and engage within their business community. Now, you can enjoy all the benefits of seminars and much more with webinars at a lower cost and from the comfort of your home. 
 
You can create exclusive links, chat groups, discussion panels, get on-demand video recordings, downloads, direct messaging, and offer digital business card exchanging and so on with webinars.
 
 
What is an On-demand Webinar?
 
An on-demand webinar is a pre-recorded webinar that can be accessed by the users anytime they want. A webinar is basically an online seminar that connects the relevant audience to a host. 
 
What are the advantages of On-demand webinars?
 
There are many benefits of conducting webinars, especially on-demand as they help in bringing targeted visitors to our campaigns and websites. 
 
Here are the key advantages of on-demand webinars- 
 
More than 30% of the visitors prefer to watch on-demand webinars as compared to the live webinar as they offer the flexibility to access them anytime, anywhere. 
 
Depending on your brand, you can get high-quality traffic via on-demand webinars and boost leads and traffic. 
 
According to recent research, 73% of B2B marketers believe that on-demand webinars are a great way to generate high-quality leads. 
 
Live events have the disadvantage of having a fixed time and day. So, there are high chances of attendees missing the event because of various reasons. Therefore, on demand webinars are more preferred. 
 
The shelf life of the content is high and it can be repurposed as well as customized to the requirement of the webinar attendees. 
 
What can you do with On-demand webinars?
 
1. Set up an on-demand webinar landing page and channel. Take the help of a professional to make it interesting and engaging. 
2. Boost user engagement with giveaways and free high-quality resources. But, make sure the giveaways are in-line with user interest and future goals. 
4. Create a ‘Thank You’ page and implement CRM Integrations to track leads.
5. Focus on your webinar promotion. Outreach on social media is the way forward to garner interests and sign-ups. 
6. Repurpose on-demand webinar content by uploading it on YouTube, converting it into the blog, social media posts, videos, and so on. 
 
Getting more attendees to your webinar is not an easy task. Even after you have to put your best effort into creating great content, inviting popular speakers, you can have very few visitors. You can do so by promoting your event on webinar listing websites. Creating a standalone webinar registration page can help you convert your visitors into leads into customers. You can use marketing tricks to drive targeted audiences to your webinar registration page.

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