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Keys to Creating Community

Everybody's talking about the importance of creating communities around our events. But how do you actually accomplish that, and what does a community platform need to be successful? Exhibit Marketing Consultant & Author Marlys Arnold will lead the discussion and brainstorming on this topic. Questions: Q1 What are some of your favorite member communities (inside or outside our industry) & why? Q2 What should a community provide for it's audience/members? (big picture) Q2a What more specific benefits could it provide? Q3 How can you motivate members to get engaged? Q4 What can you do to create a sense of ownership for members? Q5 How do you encourage members to invite others into the community? Q6 How do we actually create a sustainable community in the events space?