Commercials provide about thirty seconds of free entertainment (something funny or relatable, sad or compelling), capped off by straightforward information about the product, These commercials serve as a way to break up whatever program is on with ads in order to further finance the network and keep these shows on the air. This opportunity was not wasted, but rather carefully studied like a science to produce the best results for the networks and the products they're advertising. So you'll notice that commercial breaks usually happen right after some kind of cliffhanger in order to keep the viewer glued to the screen, that way ensuring that they'll stick around and absorb the ad whether they want to or not. Then, by the time their program returns, all they've got on the brain is whatever new restaurant, car or phone they need to check out. It's undoubtedly quite manipulative and can ultimately be harmful to viewers, and with the introduction of the Internet, television commercials are only the tip of the iceberg.

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