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Editors note: This is the first piece in a 12-part series exclusive to Inc.com featuring excerpts from the recently published book, The Startup Owners Manual, written by serial entrepreneur-turned-educator Steve Blank and co-author Bob Dorf. Come back each week for more how-tos from this 608-page guide.For most of the past 50 years, finding the successful formula for repeatable startup success has remained a black art. Founders have continually struggled with and adapted the big business tools, rules, and processes taught in business schools when startups failed to execute the plan, never admitting to the entrepreneurs that no startup executes to its business plan. Today, after half a century of practice, we know unequivocally that the traditional MBA curriculum for running large companies like IBM, GM, and Boeing does not work in startups. In fact, its toxic.By the beginning of the 21st century, entrepreneurs, led by Web and mobile startups, began to seek and develop their own management tools. Now, a decade later, a radically different set of start-up tools has emerged, distinct from those used in large companies but as comprehensive as the traditional MBA Handbook. The result is the emerging science of entrepreneurial management. Steve Blanks first book, The Four Steps to the Epiphany, was one of its first texts. It recognized that the classic books about large-company management were ill-suited for early-stage ventures. It offered a re-examination of the existing product-introduction process and delineated a radically different method that brings customers and their needs headfirst into the process long before the launch.Todays entrepreneurs finally understand that startups are not simply smaller versions of big companies. Unlike their larger, established brethren, who execute business plans, successful startups operate in search mode from day one: seeking a repeatable, scalable, profitable business model. The search for a business model requires dramatically different rules, roadmaps, skill sets, and tools—some of which well examine in these Startup Owners Manual excerpts for Inc.com (buy the book for the complete guide).While The Owners Manual is not a formula for guaranteed success by any means, were confident it will help reduce the failure rate of most startups that use our Customer Development process. Or, as we like to say, in our joint 50-plus years of entrepreneurship, weve made all the startup mistakes ourselves…and weve catalogued them in The Owners Manual so you dont have to make them too.If we had to summarize the Owners Manual in a single sentence, itd be simple to choose: Get out of the Building! Why? Because todays startups seldom fail for lack of technology or product; they fail most often because of their inability to find customers. So the core of Customer Development is blissfully simple: Products developed by founders who get out of the building early and often, win. Products handed off to sales and marketing organizations that are only tangentially involved in the product development process will lose. The Owners Manual and the Customer Development model it details push startup founders out of the building, where customers live, to transform an entrepreneurs guesses about his or her business model into facts. Getting out of the building means acquiring a deep understanding of customer needs, and combining that knowledge with incremental and iterative product development.And when you blend Customer Development with Agile product development, the result is a product that evolves over time based not on the opinions of founders or investors, but on feedback from the folks who will ultimately buy it—the customers! In the process, it reduces the need for massive early infusions of capital and eliminates wasted time, money, and effort.Face-to-face customer feedback refines or validates every component of the startups business model, not just the product itself. Who are my target customers, where will they buy my product, how much will they pay, and how will I get, keep, and grow my customers are among the many key questions posed by the startup business model—and answered with customer feedback.Stay tuned for more excerpts from The Startup Owners Manual. Current Models Existing Models See All Subaru Forester News ConsumerAffairs is not a government agency. Companies displayed may pay us to be Authorized or when you click a link, call a number or fill a form on our site. Our content is intended to be used for general information purposes only. It is very important to do your own analysis before making any investment based on your own personal circumstances and consult with your own investment, financial, tax and legal advisers.Company NMLS Identifier #2110672Copyright © 2022 Consumers Unified LLC. All Rights Reserved. The contents of this site may not be republished, reprinted, rewritten or recirculated without written permission. The Forester is an SUV made by Subaru that has a four-cylinder engine and plenty of space for cargo and passengers. The vehicles performance can be upgraded by doing basic maintenance and installing aftermarket modifications. These upgrades will help boost the gas mileage, acceleration and speed of your Subaru Forester. Clean out your car to get rid of any excess weight -- even the spare tire if you can do without it. Removing unneeded items decreases the weight of your car, which increases your gas mileage. Get regular oil changes and when you do, use synthetic oil. Synthetic oil lubricates the engine better, allowing for better wear protection and friction reduction on the vehicle engine. Use a high-performance oil filter to allow for a higher oil pressure rate. Use additives in your vehicles coolant reservoir that keep the coolant cooler. A product called Water Wetter, for example, reduces the temperature of the coolant by 30 degrees Fahrenheit, which allows for better heat transfer and optimum engine efficiency. A coolant additive also helps prevent engine corrosion and rust. Change your spark plugs to performance spark plugs. Upgraded spark plugs usually have a platinum tip that allows for a better spark. Switch to high-performance spark plug wires also for a stronger signal to your spark plugs. These changes will improve gas mileage by allowing your engine to create better combustion. Install a cold-air intake kit and a high-flow air filter. Installing a cold air intake allows for smoother air flow into the engine, which increases engine power. Connect flexible intake tubing from the cold-air intake filter to an area behind your front headlight or below your vehicles grille, where there is an opening that the tubing can be connected to. Install a mesh screen into the tubing to prevent particles from being sucked through while you are driving. Install a turbine into the air tubing between the intake tube and air filter. The turbine sucks air into the intake tube in a twirling forced motion, giving your vehicle added horsepower.

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