How Much Should You Charge For PPC Management
PPC management is all about implementing a great PPC strategy and budgeting for it, either with an in-house team of experts or an outsourced PPC agency. For a newbie or someone who knows nothing about paid advertising, running a successful PPC campaign is no less than a mystery. Moreover, in this competitive landscape, mistakes are inevitable. This is where the role of a PPC manager comes into play!
 A good PPC management agency or PPC manager helps the PPC marketers avoid the pitfalls and use the best PPC practices for a successful campaign. They strive to refine the strategies and get maximum results from the campaign. Thus, they deserve to be paid. But, what amount should you charge for PPC management? Read on to know!
 Different PPC Pricing Models
If you partner with a PPC expert, you can manage your PPC budget better. Just like the way you go to a doctor when you are sick, you need to go to a PPC expert for running a successful PPC campaign for your business. On average, PPC management can run anywhere between $200 and $1500/month, which may also go higher.
 Most Google Ads experts charge PPC management fee based on the following pricing models-
●       Flat fee
●       Percentage of Ad Spend
●       Performance-based fee
●       Hourly rate
●       A mix of all the pricing models
 Flat Fee
If you are a new PPC expert, the flat fee is a bit tricky to decide because you don’t know how much time or effort each account might need. Once you get some experience, you can estimate the fee accurately. Generally, it is a fixed amount (mostly between $250 and $1500), no matter how much the workload is. You can reconsider the price if the client changes the PPC budget.
Percentage Of Ad Spend
With this model, a marketer pays a PPC expert a pre-decided percentage of the Ad Spend on the Google Ads. It can be anywhere from 10% to 20% of the Ad Spend. When the client increases the Ad budget, the PPC manager also has to work harder and find ways to manage the campaign. Also, with a bigger budget, you generate more leads; thus, bring more value to the clients.
 For example, suppose you charge 10% of the Ad Spend and the CPA is $50. So, the cost to the client will be $55. It is a great pricing model because you know how much you will charge based on the monthly budget.
 Performance-Based Fee
While it sounds good, the clients will give you nothing if you don’t perform up to the mark. Even though you have expertise in PPC advertising, many things are beyond your control. This pricing model would have worked if you had complete control over the landing page, leads, sales, or checkouts. Many PPC results are out of the reach of the person managing the campaign. So, this pricing model doesn’t translate to any rewards in the real-life.
 Hourly Rate
PPC marketers love this pricing model as they can see how much a PPC manager works for them. They see the number of billing hours and multiply these hours by your hourly rate. This means you need to work efficiently and invest sufficient time in each campaign to get the desired amount.
 A Mix Of All These Methods
Some PPC experts estimate the hours involved in the work and determine the hourly rate, whereas others charge a flat fee. However, these methods involve a lot of guesses. So, how to determine the right amount to charge?
Study the pros and cons of each type, and find out what fits your needs. While the percentage of Ad Spend is the most popular pricing model, it might not be the best for everyone. Thus, there is no ‘one-size-fits-all’ dollar amount a PPC management software should be charging. You can take into account a few things to decide the right amount to charge.
 What To Consider While Selecting Your Price?
When you are deciding the PPC management software price, keep the following things in mind-
 Create A List Of All The Services You Offer
Have a look at your services, consider your flaws, shortcomings, and list its best features. Do you provide copywriting, Ad scheduling, analytics integration, PPC reporting, or just an initial consultation? Do your services include creating new Ads, remarketing, SEO, or restructuring the existing Ads?
 If your clients find that your services will provide them with value, they will likely spend more. So, list out the services you offer alongside PPC management.
 Consider Your Level Of Expertise
Think about your certifications, background, and experience. Are you just starting out, or you have dedicated years to managing your clients’ PPC campaigns? Your evidence of success and recommendations come extremely handy here. Besides, keep yourself abreast of the new trends in the PPC world.
 Be Clear About What Your Clients Will Get
Launching a PPC campaign requires time, effort, and money. You can either consider charging a setup fee or waiting until the campaign brings income. Most clients prefer a low up-front charge over a high monthly fee. Though you might feel like losing money at this stage, you can wait for the campaign to run smoothly and see high-profit margins. Thereafter, you can charge accordingly.
 On the other hand, you might also be called in to start a PPC audit for the existing campaigns. If it includes campaign settings, keywords, Ad groups, how much time will you have to invest in it? Will you charge for it separately or add it to the monthly management fee? Whatever the way you choose, be clear about what your clients will get.
 Decide How Much Will Be Enough
Whether you are doing it alone or with dozens of other PPC experts in an agency, determine your worth. Every business has expenses, like software or subscription services (for example, Google Analytics), digital marketing expenses, internet connection, personal expenses, etc.
 Whatever you decide to charge based on the above factors, ensure that you make enough to pay your bills. Search online or talk to your connections to know what the industry gives to someone with your experience and skills.
 Conclusion
PPC is all about spending money to make money. Successful businesses understand this thing. They know that a well-managed PPC campaign can help them generate revenue, and they are willing to pay for that. Thus, if you are someone who knows how to do PPC right, don’t hesitate to charge what you deserve. The best PPC service providers know what questions to ask and what to answer. If you can deliver higher conversion rates, more traffic, or a better ROI, you deserve to be paid right for that. Ready to offer PPC service? Create your PPC pricing and proposal today, and start grabbing the clients today!

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