A rewarding exchange
Our classmate Lisa, who has worked a lot with CRM tools, presented them to us and shared her experience with us. 
In her opinion, the key to success is that all our tools connect and talk to each other! Only that ensures you can collect data at all the thousands of touch points a (future) customer and you get them into your CRM. This is very difficult, especially for a company that aquires a lot of other businesses. You 'inherit' systems that you either can't connect to your existing tech stack or you for example suddenly end up with multiple different CRMs which makes accurate reporting close imposible.

Items