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Show Me the Money: Increasing the Perceived Value of Virtual Trade Shows in 2021

Show Me the Money: Increasing the Perceived Value of Virtual Trade Shows in 2021

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The world is still waiting to go back to live events. IMEX has already cancelled their May 2021 meeting, others are following suit, and the promise of hybrid in 2021 is all but uncertain. Once again, the fate of events (at least in the first half of 2021) lies in the hands of virtual trade shows. Let's explore what has been successful with virtual in the past year and how we can improve the exhibitor to attendee experience. Now more than ever we need to find creative solutions that push the boundaries of what was previously possible to build valuable experiences for all our stakeholders. Join CadmiumCD's Michael Doane for this timely and important discussion.